United Kingdom 
NAMCO BANDAI PARTNERS TO BRING ‘HELLO KITTY BIRTHDAY ADVENTURES’ FOR DS TO EUROPE
July 28, 2010
Agreement with Zoo Games and Sanrio Digital to Publish and Distribute the latest Hello Kitty game for Nintendo DS in November 2010
NAMCO BANDAI Partners S.A.S. today announced that it has signed an agreement with Zoo Games and Sanrio Digital to publish and distribute Hello Kitty Birthday Adventures for Nintendo DS. Hello Kitty Birthday Adventures, the second Nintendo DS title in Sanrio Digital’s branded games portfolio, invites players to guide Hello Kitty through an exciting quest-based adventure in a beautifully designed world. According to the agreement, NAMCO BANDAI Partners will bring the game to audiences across leading retailers in Europe, Australia and New Zealand starting in November 2010.
“The Hello Kitty brand is a global phenomenon, so we are very pleased to be adding this great game to our distribution portfolio,” said Alberto González Lorca, Vice President Third Parties, NAMCO BANDAI Partners. “We look forward to working with our partners at Sanrio Digital and Zoo to make its launch a resounding success.”
“Following the success of our previous Hello Kitty titles and the upcoming release of Hello Kitty Seasons for the Wii, we are very excited to be expanding the distribution of Hello Kitty Birthday Adventures to Europe, Australia and New Zealand,” said Mark Seremet, CEO of Zoo Games. “Working with NAMCO BANDAI and Sanrio Digital to bring Hello Kitty Birthday Adventures to new markets is an exciting endeavour, and we look forward to its continued success.”
“It’s exciting to release our second DS game featuring Hello Kitty and friends for the Nintendo handheld gaming platform,” said Robert Ferrari, Vice President of Publishing and Business Development for Sanrio Digital. “With Hello Kitty Birthday Adventures we are introducing our fans to another great title that offers engaging and fun-filled gameplay.”
In Hello Kitty Birthday Adventures, players take on the role of Hello Kitty to find the perfect birthday presents for adorable Sanrio characters like Badtz-Maru, Keroppi and My Melody. On her adventure, Hello Kitty will collect stamps and stickers for her birthday book by playing mini-games, helping friends, and finding special objects. Winning mini-games will provide hints on how to find birthday presents for various famous Sanrio characters and thus advance the game. Holidays and special events throughout the game year will offer players the chance to celebrate with various Sanrio characters. Hello Kitty Birthday Adventures for the Nintendo DS combines puzzle solving, missions, exploration, and mini-games to provide an entertaining Hello Kitty-branded experience that players can enjoy anywhere.
© 1976, 1988, 1989, 1993, 1998, 1999, 2001, 2002, 2009 SANRIO CO., LTD. Used Under License. Published and Distributed by NAMCO BANDAI Partners SAS. All rights reserved.
